Opinion / Tomos Lewis
Making a statement
On Tuesday, Justin Trudeau announced the largest-ever peacetime mobilisation of Canadian business. Homegrown companies will now play a central role in manufacturing medical supplies as part of Canada’s effort to curb the coronavirus pandemic. Outerwear brands Canada Goose and Arc’teryx will produce medical gowns for hospital staff; car-parts maker Linamar will make 30,000 ventilators alongside other manufacturers; and Bauer – the ice-hockey equipment brand that was founded in Canada in 1927 and is now headquartered in the US – has begun making face protectors for Canadian medical personnel.
The move is a significant pivot for Trudeau, whose approval rating has soared due to his handling of the outbreak. But it is also a statement of intent to Canada’s neighbour to the south – its largest trading partner. Last week, Donald Trump initiated a diplomatic spat between Washington and Ottawa by criticising the export of US-made masks to Canada at a time when many parts of the US reported medical-supply shortages (for which some have blamed Trump himself).
Trudeau has held firm, making it clear to Washington that trade is a two-way street even in a time of crisis. Knowingly, perhaps, Canada’s prime minister has taken a leaf out of Trump’s own “America First” playbook for this latest manufacturing manoeuvre: in contrast to the outward-looking economic policies that have characterised Trudeau’s premiership so far, Tuesday’s announcement was peppered with the phrase “Made in Canada”. Although “we’re all in this together” has become a slogan for many Canadians during the outbreak, that no longer seems to apply to the US, with which its economy is so intertwined. It appears that Washington’s moves are in danger of leaving it very much on its own.