Opinion / James Chambers
Catching the wave
Having just touched down in Jakarta on my first trip beyond Hong Kong’s borders in more than two years, the most noticeable difference since my last visit (in 2019) is the explosion of K-culture. The influence of East Asia’s plucky powerhouse is everywhere you look in the Indonesian capital, from the many Korean chicken restaurants at swish new shopping malls to adverts featuring BTS plastered all over subway stations.
While riding the MRT yesterday, I stood next to a young Indonesian man watching a K-drama on his phone with subtitles in Bahasa. This Hallyu (“Korean wave”) is not new, of course. It’s just far more in your face than before. South Korea is moving beyond movie screens and making a physical mark on the Indonesian landscape too. Hyundai just opened an electric car plant to the east of Jakarta, bringing in much-needed manufacturing jobs with no belts or ties attached. A timely reminder that countries and their cultures can aspire to be well regarded abroad without needing to shell out on expensive inducements.
The one troubling trend I noticed is the explosion of “aesthetic” clinics, offering plastic surgery and skin-lightening, such as the one that has opened next door to my usual hotel on Jalan Gunawarman in the Selong district. On the whole, though, South Korean culture feels like a positive force in the neighbourhood. Indeed, while Washington and Beijing try to split the region into opposing camps, Seoul is proving that soft power remains a handy tool for winning friends and influencing people.
James Chambers is Monocle’s Asia editor and bureau chief. He is based in Hong Kong.