Opinion / Chiara Rimella
Sound and fury
It might not have been the most significant part of Joe Biden’s State of the Union speech earlier this week but his comments about ticketing practices are making plenty of noise in the music industry. The US president’s proposal to regulate “junk fees”, the additional administrative costs that websites apply to ticket sales, will resonate with voters, many of whom are Taylor Swift fans (we all know that there are plenty of them).
It’s not the first time that this issue has made the journey from the box office to Washington. Last month a Senate hearing tackled the problem, taking specific aim at Ticketmaster, which has a quasi-monopoly in the US. Senators argue that more competition would raise the service’s quality, avoiding snafus such as the platform’s chaotic handling of Swift’s ticket sales last November. Music producer Jack Antonoff, a frequent collaborator of the popstar, has said that such services should allow artists to opt out of a system designed to inflate prices.
Of course, musicians need to stand up to such practices en masse for this strategy to work. The unwillingness of Bruce Springsteen (pictured) to abandon the costly ticketing model (and the use of so-called dynamic pricing) for his 2023 tour was so poorly received by fans that long-running fanzine Backstreets announced earlier this week that it would cease operations in protest. Springsteen’s manager, Jon Landau, has declared that an average cost “in the mid-$200 [about €230] range” is “a fair price to see someone universally regarded as among the very greatest artists of his generation”.
It’s a difficult balance to strike. For many artists who make pennies from streaming plays, charging for live performances is one of the few ways of making a living. Ensuring that ticketing platforms don’t put off their audiences is fundamental to their career, so singers up and down the charts should make their point loud and clear.
Chiara Rimella is Monocle’s executive editor.