The Faster Lane / Tyler Brûlé
Winging it
Last Saturday felt like one of the best days of summer – albeit a bit on the tardy side. The morning was sunny and crisp but you could smell an approaching change of season as the air was just that little bit more tingly fresh, with the faint smoky aroma of leaves starting to change in the breeze. Zürich hasn’t had the best summer but as I wandered along the lake and then up through the forest it seemed as though the city and heavens were working extra hard to make this particular morning my lasting memory of the season. After my swift circuit it was time to pack, sort some paperwork, excavate receipts from the start of the week in Toronto and Paris, and then head to the airport for my flight to Bangkok. Here are a few snippets from the past seven days.
1
Shortly before we pushed back from Zürich’s E-gates the captain came by to say hello and we discussed the fine weather, the conditions en route over Southeast Asia and other aviation bits and bobs. Before he returned to the flight deck he invited me up for a visit. “Now?” I asked. “Anytime you want,” he said before disappearing through a curtain. I followed the progress of our flight and when we were almost across the Black Sea, I asked the crew member in charge whether I could go up. I settled into the jump seat as Trabzon was coming into view and for the next hour or so I was given a masterclass in no-fly zones, the ever-present danger of surface-to-air missiles and why our 777 was allowed to follow a very specific corridor over Iran while other carriers had to skirt the region. I can promise we’ll have much more on this topic in an forthcoming edition of the magazine.
2
Bangkok was a bit gloomy on arrival. For the past ten years the drill has been a polished exercise in perfect Thai hospitality but a recent murder suicide in my regular room prompted me to pause on my usual booking and I checked in down the street. Wouldn’t you? I’m not particularly squeamish and don’t believe in ghosts but I think that I made the right decision. I managed a good night’s sleep and the only thing that went bump in the night was me hitting a table as I was still working to the old layout I was familiar with.
3
My record for making it from the aircraft door, through immigration and into the backseat of the car at Hong Kong airport is seven minutes. I was all set to smash the record but my colleague had renewed his passport and needed to reset his frequent-visitor card. I waited and waited and waited and by the time he made it past customs, our round of nightcaps with colleagues at the Lobster Bar & Grill at the Shang was in danger. Thankfully some speedy co-ordination by another colleague, already positioned, saved the evening. If you do business frequently in HK, I highly recommend signing up for this handy little travel accessory.
4
HK home carrier Cathay Pacific is about to unveil its new long-haul cabin. It seems that the rollout will be all honey and camel tones that tie in with its Ilse Crawford-designed lounges. When a particular airline is an essential part of your business life, you want to see it evolve and do well. I have high hopes for this forthcoming reveal.
5
Should there be an environmental tax on plastic plants? I think that the time has come. I’m far from an eco-warrior and understand that plastic has essential uses in almost all aspects of daily life but not where decorative greenery is concerned. I was in the lobby of a major energy company at the start of the week and was assaulted by messages about all kinds of sustainability goals while surrounded by a jungle of dusty plastic ivy, palms and bamboo. Why? This is where corporate comms, brand management and good intentions derail in an instant. Given that we were in the most tropical of settings, this could have been a breathing, lively and fragrant jungle. Instead I felt as though no one in this company really believes what’s flashing on their LED screens.
6
Is HK’s Repulse Bay set to become the funkier version of Pacific Palisades? The arrival of Curry Up from Tokyo and a Wonderwall-designed branch of Human Made suggests there’s about to be a race for shop space as this stretch of the territory gets a retail upgrade.
7
Japan’s immigration agency and its customs colleagues need to benchmark from the best and stop cooking up homemade schemes that are complete cack. Controlling borders effectively is one thing but doing so chaotically and with unnecessary complications is simply bad for brand Japan. A visit to HK might help.
8
One thing that the Japanese border authorities could do is stop all adults dressed as toddlers from entering the country. Teenage Japanese girls can still get away with dressing up as Holly Hobbie; 42-year-olds from Melbourne and Boston cannot.
9
The Toyota Crown sedan has started showing up on the streets of Tokyo and it’s a handsome set of wheels that needs to be a new challenger to the Mercedes E-Class.
10
Most of Helsinki airport’s works are finished at long last and connecting is once again a smooth affair. Now the Finns just need to solve the overflight issues with their neighbours to restore speedy connections to Asia.