There’s a snobby line that was once levelled at Monocle by a critic in the early days that still rankles. The writer – his comment now part of company lore – couldn’t fathom a magazine that imagined readers could care equally about global affairs and fashion. To him, one story was for one type of reader, the other for another – never the twain should meet. Unhelpfully, marketeers are also prone to crumble people up into segments and specialisms, attitudes and tendencies; or even to reduce people down to their budgets and beliefs.
Luckily for Monocle, our subscribers are rather more colourful and I think we’ve made our point elegantly over the past 18 years: see our books, podcasts, newsletters, bureaux, shops, cafés and, soon, a new website. Plenty of people care about both design and diplomacy – and want to dress well too.
It’s why, dear reader, when I tell you that today marks the launch of our April style issue, that I can say with confidence that there’s as much inside for the opportunity-oriented financier or entrepreneur as the fashion designer. After all, don’t they all care about perception and dressing to impress?
Image: James Mollison, Meghan Marin, Fran Parente, Jason Schmidt, Piotr Niepsuj
In this issue, we visit the Transportation Security Agency’s canine training centre in Texas at a moment when the US is tightening its domestic security. We quiz the besuited Serbian foreign affairs minister on overcoming past grievances and ponder the case for EU conscription. We also report on designers to watch and the wardrobe updates to hanker after in our impeccable Style Top 25. There are essays and long reads about our relationship with technology, cities and the international order, plus recipes and a Tokyo shopping guide too. And yes, like a well-chosen outfit, it’s all brought together so that no one part overshadows the whole.
Our early detractor identified one thing right in his comment (offhand, I think about the apparent incongruity of features on Jil Sander and Somalia). We are all sometimes guilty of seeing the world in black and white.
At a lunch this week with a prominent Nordic ambassador, I saw firsthand how diplomats dance between what’s discussed – shifts in the North Atlantic, defence considerations – and how it’s done (in this case, dressed in a Savile Row suit over a good-humoured lunch and a glass of wine). Style and substance both matter, remember. To think otherwise is to underestimate people and condemn our many-hued world to miserly monochrome.
Josh Fehnert is Monocle’s editor. The April style special is out today. For more opinion, analysis and insight, subscribe to Monocle.