Culture with Robert Bound

How does Netflix commission original content?

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Cover art for Culture with Robert Bound

6 February 2017

Episode 278

29 minutes


Photo: Netflix

Robert Bound heads to Netflix HQ in LA to meet the people behind the behemoth of online streaming.

6 February 2017

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Chapter 1

8 minutes


Photo: Ryan Young

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Chapter 1

Todd Yellin, product experience at Netflix

Cover art for Culture with Robert Bound

Netflix is known for keeping its numbers close to its chest but we shed a little light on the way it analyses its data to learn what its audience wants to watch.

8 minutes

Chapter 2

9 minutes


Photo: Ryan Young

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Chapter 2

Cindy Holland, vice-president of original content

Cover art for Culture with Robert Bound

Cindy Holland has been working for Netflix for 15 years. She muses on how the company has changed and how she commissions original content such as ‘House of Cards’, ‘Narcos’ and ‘Orange is the New Black’.

9 minutes

Chapter 3

9 minutes


Photo: Ryan Young

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Chapter 3

Lisa Nishimura, head of documentaries

Cover art for Culture with Robert Bound

We find out why documentary is such an important genre of film for Netflix and how Lisa Nishimura commissions Oscar-nominated films.

9 minutes

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