When it's time to rebrand - The Late Edition 1432 - Radio | Monocle

The Late Edition

Wednesday 21 June

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21 June 2017

Episode 1432

30 minutes

Michael Goldfarb joins Monocle’s Andrew Mueller and Fernando Augusto Pacheco to discuss the dwindling diplomatic options for dealing with North Korea. Plus: life after conflict for Colombia's rebels, Argentina's former president plans her comeback and why a favourite US brand of pancake syrup is facing growing pressure to review its branding.

21 June 2017

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Chapter 1

5 minutes

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Chapter 1

When it's time to rebrand

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US pancake brand Aunt Jemima is facing calls to update its image to distance itself from its racially insensitive past. We ask how brands should evolve.

5 minutes

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When it's time to rebrand

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