The Entrepreneurs

Eureka 105: Care/of

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Cover art for The Entrepreneurs

6 July 2018

07 minutes

Craig Elbert is the co-founder and CEO of Care/of, a direct-to-consumer brand that specialises in vitamins and supplements. Care/of makes understanding what to buy and what to take simple, while giving customers access to research on vitamins. Founded in New York in 2016 by Elbert and Akash Shah, the company has recommended vitamins and supplements to more than one million people.

6 July 2018

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