The Entrepreneurs

Eureka 133: Maapilim

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Cover art for The Entrepreneurs

1 February 2019

10 minutes

Looking to the seafaring roots of his family – and the traditional ingredients used on the spice route connecting Asia, Africa and Europe for thousands of years – Jonathan Keren and his husband Doron Baduach launched a line of men’s grooming products in 2016, called Maapilim. Using a historical name for the Mediterranean, the brand has found success in focusing on quality products for men, without the macho marketing.

1 February 2019

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