The Entrepreneurs

Eureka 47: Richard Reed



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Cover art for The Entrepreneurs

12 May 2017

09 minutes

Richard Reed created the drinks brand Innocent with two university friends in 1999. Years later, after growing the company into a global phenomenon worth hundreds of millions of dollars, the three friends started JamJar Investments, with the goal of backing the next generation of brilliant ideas. He’s now working with the Chivas Venture – a $1m search to find and support social entrepreneurs from across the world. So, how did he get to where he is today? Richard shares his story.

12 May 2017



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