The Entrepreneurs

Eureka 48: Réard

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Cover art for The Entrepreneurs

19 May 2017

07 minutes

In July 1946, a French automobile engineer turned fashion designer named Louis Réard invented a revealing two-piece swimsuit called the bikini. Réard created a company and made bikinis for decades until his death in the mid-1980s, when the brand went dormant. This week on Eureka we meet Richard Emanuel, the Scottish entrepreneur on a mission to revive Réard to its former glory.

19 May 2017

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