17 November 2018
Episode 254
30 minutes
Photo: Shutterstock
As Monocle’s annual Soft Power Survey hits newsstands, Andrew Mueller asks what countries can offer their international partners beyond trade and guns – or just the cold shoulder. Whether it’s sport, music, food, technology or a quick trip into space, soft power can (if deployed correctly) win hearts, minds and new allies.
17 November 2018
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