With ethical production techniques all the rage and consumers demanding to know exactly how and where their best-loved products are manufactured, the time has come for big brands to become a whole lot more transparent.
With corporate brands more powerful than country brands, there’s a lot of work out there for agencies keen to rethink a nation’s identity. Over the next 40-plus pages *Monocle* looks at the construct of countries.
On 18 March Singapore Airlines (SIA) introduced a second scheduled route to fly the new Airbus A380, this time from Singapore to London Heathrow. It has upped the ante with inflight amenities and a new best-in-business…
Sombre, elegant and transparent, this is everything a courthouse should be. The winning design is by 3XN, Lemming & Eriksson Engineers and landscape designers Schønherr Landskab. The building is an extension to the existing…
Think bricks and mortar are dying out? Think again. Every three years EuroShop – one of the world’s leading retail trade fairs, in business since 1966 – transforms Düsseldorf’s exhibition centre into a platform for more…
Fashion brands are taking ownership of their supply chains and keeping an eye on the animals that provide their materials. We meet the menagerie contributing to the world’s wardrobes.
Fashion is one of Sweden’s most lucrative sectors, with thousands of items by the likes of Acne and H&M sold across the globe each day. It’s nice, then, to know that such an influential industry is throwing a spotlight on…
Facing the same struggles as other global media brands, Milan’s publishing titans are slimming down and coming up with agile ways to remain relevant to today’s audiences.
From networking events and end-of-year parties to drinks receptions and music recitals, when an embassy throws open the doors it provides the chance to showcase its cuisine and hospitality skills as well as display its own…
Austria is reinvigorating its brand and stealing some of Switzerland’s reputation for being the home of Alpine modernity and great healthcare. Nowhere epitomises the trend more than the Lanserhof.
Why Americas need new gum control laws and the drugs cartels looking for new homes. Plus, our Washington column looks at how branding is selling the recovery package.
An explosion of state-funded English-language news channels are attempting to transmit not just the news but their country’s brand. From Moscow to Mumbai we report on the new broadcast empires and ask if this is just pro…
Unreliable labelling, products made in questionable factories – are luxury brands about to face Foxconn-style scandals? We look at the firms leading a provenance revival from LA to Helsinki.