With ethical production techniques all the rage and consumers demanding to know exactly how and where their best-loved products are manufactured, the time has come for big brands to become a whole lot more transparent.
With corporate brands more powerful than country brands, there’s a lot of work out there for agencies keen to rethink a nation’s identity. Over the next 40-plus pages *Monocle* looks at the construct of countries.
Austria is reinvigorating its brand and stealing some of Switzerland’s reputation for being the home of Alpine modernity and great healthcare. Nowhere epitomises the trend more than the Lanserhof.
An explosion of state-funded English-language news channels are attempting to transmit not just the news but their country’s brand. From Moscow to Mumbai we report on the new broadcast empires and ask if this is just pro…
From networking events and end-of-year parties to drinks receptions and music recitals, when an embassy throws open the doors it provides the chance to showcase its cuisine and hospitality skills as well as display its own…
The Milan Furniture Fair, or simply “Salone”, has become one of the biggest industrial design events in the world and brings together brand owners, industrial designers, architects, buyers, the press and clients for five…
Newspaper readers love fantasy football, but what about fantasy broadcasting? If money were no object, what would a new, world-beating Scandinavian media organisation look like, who would work for it, what kind of equipment…
He delights in the detail but, for the founder of knitwear label John Sterner, provenance is also a priority – so before launching the collection he bought a sheep farm.
A failed Italy and a Grimaldi household in shambles presents the perfect opportunity for a marriage of convenience between Liguria and Monaco in 2014. If it sounds like a storyline from our manga series, it might well be…
Jamie Waters reporting on future fashion: The next trend can be as much about political fluctuations as the latest tunes filling Tokyo dancefloors. We talk to industry leaders – and share our own thoughts – on the next big…
