Most restaurants in Japan are in the city but in rural Hokuriku a young crop of restaurateurs and producers are hoping diners will follow them into the wild.
‘Genki’ drinks – nutrition and energy beverages – have flooded the Japanese market yet manufacturers are now targeting female consumers and soaking up foreign customers. Is saturation imminent?
The practices of the health and pharmaceutical industries have no shortage of critics but there's an equally tricky battle to change consumers' perceptions once a product get the green light. Monocle meets some of the…