Australia is not short of iconography that speaks of a strong national character and sense of place, be it a no-nonsense ruggedness or the boundless enigma of the outback. Monocle examines these symbolic shorthands and how…
With corporate brands more powerful than country brands, there’s a lot of work out there for agencies keen to rethink a nation’s identity. Over the next 40-plus pages *Monocle* looks at the construct of countries.
We always have a little room in our wardrobes for Trachten and Dirndls – but there’s more to Austrian fashion than initially meets the eye. We visit three brands that are putting a new spin on age-old manufacturing tradi…
There are many ways for a nation to make a name for itself and build international brand equity. From winning a place on the Olympic podium to positioning itself as a must-stop hub, the options are plentiful, but the res…
On a map in the mind’s eye, Spain would be a kaleidoscope of vibrant colours while Poland would be various shades of grey. Brand pioneer Wally Olins gives an insight into how nation branding works and why every country…
Following a spell of financial turbulence things are looking up for Finnair, with plans for an airport expansion, a fleet makeover and a focus on promoting the national brand. Monocle heads to the airline’s headquarters to…
The Unravelled Kingdom:
As this issue opens on the theme of nation building and branding it makes sense to close on the topic and turn our attention to a brand bit closer to Monocle HQ – the UK.
The national identity of countries can shift radically and at a speed that leaves their inhabitants gasping: think of the former Soviet Union. Here leading thinkers consider what might, or should, change in the way nations…
As prime minister of Greece, Kyriakos Mitsotakis is hitting play on his nation’s sunny ambitions and, after years in the geopolitical wilderness, he is seeking to renew the economy and refresh what ‘brand Greece’ means to…
While countries the world over try and win friends and influence people with their national cuisine, musical talent or high-quality schools, there’s something that everyone seems to have forgotten. Our editor-in-chief Tyler…
The global marketplace isn’t short of economic indicators but none’s a more rapid read than hotel occupancy rates.
With many predicting 2010 will still be tough going, we look at the managers, designers and concepts tra…
Sergio Ermotti, group chief executive officer of UBS, speaks to Monocle’s editor in chief Tyler Brûlé about what the bank’s new direction means for its customers: loyalty, long-term performance and impeccable service.