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Leading the Wayla: Meet the Milan-based startup challenging Italy’s taxi lobby

Breaking into Italy’s car-obsessed culture isn’t easy but Milan-based startup Wayla believes it has found the way. The van-based ride-sharing service is challenging Italy’s taxi lobby – and its driving habits.

4 min read

Leading the Wayla: Meet the Milan-based startup challenging Italy’s taxi lobby

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Alpino

Alpino #2025 | December 2025

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