In 2007, Monocle was launched as a magazine briefing on global affairs, business, culture, design and much more. We believed that there was a globally minded audience of readers who were hungry for opportunities and experiences beyond their national borders. Today Monocle is published 10 times a year out of our HQ at Midori House in London and has seen its sales grow every year: we now sell more than 81,000 copies per issue, with 18,000 subscribers. For $150 (€140) a year we make sure that our readers feel part of something more like a club, offering regular invitations to subscriber events and ensuring they always have great service from our team.
Our global commitment means that our top 10 markets are the US, UK, Australia, Canada, Singapore, Germany, Hong Kong, Portugal, France and Italy; we are also seeing a sales boom in Southeast Asia. We have an extensive network of more than 30 correspondents from Milan to Bogotá, Paris to Bangkok. There are also bureaux in Tokyo, New York, Hong Kong, Zürich, Toronto, Istanbul and Singapore.
We have stayed loyal to our belief in quality print with two new seasonal publications: The Forecast – packed with key insights into the year ahead – and The Escapist, our summer travel-minded magazine that also delivers a dose of business ideas and global affairs.
In 2013 we launched our first book in collaboration with Berlin publisher Gestalten. “The Monocle Guide to Better Living” proved an instant hit and has since been joined by “The Monocle Guide to Good Business”, “The Monocle Guide to Cosy Homes”, “How to Make a Nation: A Monocle Guide” and now the “The Monocle Guide to Drinking & Dining”. We also have a series of travel guides with Gestalten that includes London, New York, Hong Kong, Tokyo, Sydney and Honolulu and more, with many cities to come.
Then there’s Monocle 24, our round-the-clock radio station that launched in 2011. It delivers global news alongside shows covering foreign affairs, urbanism, business, culture, design, food and drink and print media. We have a playlist to accompany you day and night too, often assisted by live sessions that are hosted at Midori House.
We also have a dynamic website: monocle.com. As well as being the place to hear Monocle 24 – or if you are a subscriber, have access to all the stories ever run in the magazine – we use the site to present our high-quality films and slideshows. Beautifully shot and edited by our in-house team of film-makers, our films provide a fresh perspective on stories reflecting our editorial philosophy.
Monocle launched its Quality of Life Conference in 2015 over a sunny weekend in Lisbon. The Conference was then taken to Vienna for 2016 and offered a line-up of inspiring debates, tours of key ateliers and museums plus a lot of good – and fun – hospitality. We are already looking forward to the 2017 conference and will be announcing details in the coming months.
Monocle is a complete media brand with our print, audio and online elements – not to mention our expanding retail network and online business. Via our shops in New York, London, Toronto, Hong Kong, Tokyo and Singapore we sell products that cater to our readers’ tastes and are produced by brands we believe in. We also have cafés in Tokyo and London and have recently opened a newsstand and coffee concept in London called Kioskafé.
Monocle continues to grow and flourish and at our core is the simple belief that there will always be a place for a print brand that is committed to telling fresh stories, that sends photographers on assignments and knows that its success is all down to the readers, advertisers and collaborators who have supported us along the way.
Monocle – keeping an eye and an ear on the world.