This weekend will serve up some vital shows at Paris Fashion Week Men’s, including Kim Jones' debut for Dior Homme. But to really gauge the direction of the industry you need to look far beyond the catwalk. The city’s leading tradeshow continues to be Man, which features French brands such as Arpenteur and Le Mont St Michel as well as foreign labels. Yet most fashion editors and journalists will be making a beeline for Le Marais, the downtown neighbourhood that’s home to a cluster of multibrand showrooms. “It’s an open-air tradeshow during men's week,” says Josh Peskowitz, owner of top LA menswear shop Magasin. “There is a lot you can accomplish in a small area by going to showrooms.” On his list of must-see spots this year are Paddlers (featuring Japanese brands such as Fujito), Meg Company (including US labels Yuketen and Monitaly) and The News.