Affairs
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Inventory No. 6
Wooden toys for the boys, skin treats and feel the Sap rising with some Scandinavian fizz.
But who are you?
As corporate brands become more powerful than countries, there's much work for agencies keen to rethink a nation’s identity. *Monocle* explores the complex construct of how nations are made.
Country codes
Brand pioneer Wally Olins gives an insight into how nation branding works. From Spain's vibrant colours to Poland's shades of grey, he explains why every country should have a creative director.
The hills are alive
Bolzano, South Tyrol's capital, is experiencing a business boom beyond tourism. Hi-tech start-ups are soaring in Italy's richest province, attracting entrepreneurs with its efficient public services and multicultural atmosphere. Is this Europe’s Boulder?
10. Madrid
Red tape and poor infrastructure are counterbalanced by cultural vibrancy and a 24-hour lifestyle.
4. Tokyo
Integrated transport, breathtaking technology, great service and the best bars make this our top big city.
Five thinkers: the city
As the world’s population becomes more urban than rural, how can we deliver quality of life to our cities? Here, five leading thinkers give their answers on our urban environments.
8. Stockholm
An eye for detail, good street style and strong public services make this a pleasant place to build a nest.
