Who is Karoline Leavitt, the youngest-ever White House press secretary?

When asked a tricky question related to the US cost-of-living crisis by a reporter earlier this month, Donald Trump knew exactly who to turn to: his press secretary, Karoline Leavitt, who happily obliged with a full-throttled defence of the president’s economic record. So devoted did she seem to her boss’s cause that Trump’s visiting dignitary that day – Hungarian prime minister Viktor Orbán – quipped that he would like to hire her.

With Maga-blonde locks and an angelic face that can instantly transform into the glare of a loyal attack dog, Leavitt has become one of the most recognisable figures of Trump’s second administration. Utterly committed to the Make America Great Again cause, the 28-year-old is the youngest person in US history to step up to the White House press podium – and is arguably one of its best. She is quick-witted with a pitch-perfect grasp of her commander-in-chief’s messaging and appears to share his deep disdain for many of the reporters who she goes into daily battle with. 

White House press secretaries have always held a higher profile than their counterparts in other countries, which is unsurprising given the fact that their boss is often considered the most powerful person on the planet. But there is also something uniquely American about the performative nature of the job, with telegenic personalities relishing combative back-and-forths with an equally ego-heavy press corps. Try to name any other press secretary in the world and you might be able to conjure up Alastair Campbell – the spokesperson and communications chief of former British prime minister Tony Blair between 1997 and 2003 – who took a similarly combative approach. After which, you would likely be stumped. 

I was a member of the Brussels press corps for five years, and the EU had a host of spokespeople, all of whom were picked for their blandness and inability to create anything resembling news. In the many other countries where I have reported as a journalist, press secretaries exist as conduits for public statements, regurgitating sound bites while keeping the media at arm’s length from those in positions of power. Trump’s approach is different. He speaks to the press regularly, whether it be in the back of Air Force One for an informal chat with travelling media or fielding questions during Oval Office sit-downs. Leavitt’s job is not so much to act as a gatekeeper for the president but as an amplifier of his message. And for that, she is the perfect pick. 

A lifelong conservative, Leavitt began writing pro-Trump op-eds for a student newspaper in 2016 when she was 19, already laying into the “unjust” and “unfair” liberal media. As a university student pursuing a degree in communications and political science, she interned at Fox News and then at the White House, before joining Trump’s press team as a full-time staff member in 2019. After Trump lost the 2020 election, she unsuccessfully ran for US Congress – but her stardom in the Maga world continued to rise.

In January 2024, she was appointed as Trump’s campaign press secretary and landed the government’s top communications perch soon after his re-election. Now she has crafted an image as a highly effective operator – albeit a deeply divisive one. To conservatives, she is an icon: a whip-smart, beautiful Christian woman who is both a devoted wife and mother. (Leavitt gave birth to her first child in July 2024, three days after the assassination attempt on Trump in Butler, Pennsylvania. She often brings her child to work.) To liberals, she embodies the worst of the Trump regime, spouting propaganda and parroting the president’s many false claims while bad-mouthing journalists. And Trump? He appears smitten. During his first term, the president went through five press secretaries: the most famous of whom, Anthony Scaramucci, lasted only 10 days. But now, with a press secretary who seems to relish forging herself in his own image, it looks like he has found his perfect match.