Entrepreneurialism
Page 19
20 Ideas to steal
Where are the new fronts for investment? We asked 20 business leaders and entrepreneurs around the world where they would invest next. They have plenty of ideas for your portfolio.
The name game
Hit upon that golden idea for a business? Great. Now what to call it? The name you choose for your company goes a long way towards defining its success.
Hot desking
Furniture isn’t just about how your office looks – it’s also about how it feels. Choosing warm materials, striking pieces and plush upholstery will show the world that you mean business.
Scaling up
The actual space in which you work plays a key part in any company’s story; find somewhere that reflects your values, get the details right and think of the future. Here’s our rulebook.
Family tree
Keen to keep business in full bloom, this garden centre offers so much more than its plants.
From farm to face
Creating cosmetics from surplus farming produce is the latest trend in agriculture. We meet the folk sowing the seeds.
Driving force
Manfred Fitzgerald, head of Hyundai’s upscale Genesis brand, on life in the fast lane.
Against the grain
Oatly CEO Toni Petersson has raised the drink’s profile by revamping its brand, tapping into consumers’ eco-desires and antagonising the dairy industry.
Equal measure
A hospitality venture has transformed its fortunes with a work-ethic makeover.
Reap what you sew
How can fledgling fashion labels make an impact in the industry? Here’s some inspiration from those who’ve done it.
