Entrepreneurialism
Page 52
Swell guys
British microbrand Finisterre has introduced blue-sea thinking into the global surfwear market. It produces just six high-tech, low-impact garments and when the surf’s up, the team heads to the beach.
Off the rails
Victor La Fleur’s unique approach to sourcing brands has enabled him to build a clothing empire in his home town of Verbania – and to predict what is going to sell.
Window of opportunity
Entering 2008 with a bonus or inheritance? Monocle has identified 10 business opportunities worthy of investment, a mixture of fresh ideas and proven concepts ready for other markets.
Room service
Rafael Micha, founder of design hotel group Grupo Habita, discusses his ideal last meal. He chose the group’s Condesa DF hotel in Mexico City, a property whose menu he helped create.
Life’s a beach
Known as a New Zealand playground, the Bay of Plenty is enjoying a commercial makeover thanks to its thriving port, transport links and booming population of entrepreneurs. Monocle visits a region going global.
Business
After a decade-long struggle and a recent court victory over its trademark, Starbucks has opened its first café in Russia. The company remains tight-lipped about future expansion plans beyond its initial Moscow outpost.
Observation
Broadcasters and publishers should note: offering a broader worldview can shake up tired business models and give the market something new, reflecting the direction other sectors are heading in. It's what audiences deserve.
The hills are alive
Bolzano, South Tyrol's capital, is experiencing a business boom beyond tourism. Hi-tech start-ups are soaring in Italy's richest province, attracting entrepreneurs with its efficient public services and multicultural atmosphere. Is this Europe’s Boulder?
Make some noise
In 2000 Hector Mijangos founded a clothing range for DJs, which led to his branded parties and Noiselab Records. By signing local and international bands, his label has changed Mexico’s music scene.
Travel wardrobe
With no big budget, Clemens en August kick-started its brand with whistle-stop tours across Europe. Now the company, whose name nods to its C&A pedigree, is eyeing the US market.
