Gallic Revivals
Revamping forgotten brands is a growing trend in France, where entrepreneurs are tapping into pre-existing DNA and ready-made heritage. Monocle meets the brains behind some of these French revivals.
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Revamping forgotten brands is a growing trend in France, where entrepreneurs are tapping into pre-existing DNA and ready-made heritage. Monocle meets the brains behind some of these French revivals.