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Business

Page 257

Business

Brand Lexus

Rewind to 1980 and the idea of a Japanese luxury car brand would have been unthinkable. Today, Toyota's Lexus division has become a dominant force in the US luxury market and wants to do…

  • Film
Lexus car at expo
Business

Business

After a decade-long struggle and a recent court victory over its trademark, Starbucks has opened its first café in Russia. The company remains tight-lipped about future expansion plans beyond its initial Moscow outpost.

  • Issue #7
  • 4 min read
Business
Business

Timber land

As ‘biomass’ becomes a buzzword, lumberjacks are at the forefront of the climate debate. Monocle visits one of Europe's largest forestry fairs to find out why wood is good for the environment.

  • Issue #7
  • 6 min read
Timber land
Affairs

Oceania

When Chinese premier Wen Jiabao shared a vision to provide every child with sufficient milk, New Zealand's 'Cow Cockies' quietly congratulated the Chinese on their good sense and themselves on their good fortune.

  • Issue #7
  • 4 min read
Oceania
Business

Surfing safari

Rwanda’s capital Kigali is fast becoming East Africa’s communications hub. Foreign investment and a culture of anti-corruption are behind the boom. Monocle watches a city log on.

  • Issue #7
  • 9 min read
Surfing safari
Affairs

Safety net

A digital epidemic threatens 1.2 billion people. We meet Kimmo Alkio, CEO of F-Secure, who is stamping out spam and defending nations from cyber attacks.

  • Issue #7
  • 6 min read
Safety net
Affairs

Power dressing

High-profile security lapses have damaged Russia’s Federal Atomic Energy Agency. To fix its PR, it launched a hunt for Miss Atom. But can a beauty contest overturn an ugly reputation?

  • Issue #7
  • 3 min read
Power dressing
Business

Mussel men

For years, Danish fishermen dredged for mussels to be frozen or canned. Now, eco-aware pioneers are growing molluscs on lines, selling fresh produce to people willing to shell out for a gourmet delicacy.

  • Issue #7
  • 4 min read
Mussel men
Culture

Battle of Flanders

Monocle meets Christian Van Thillo, CEO of De Persgroep, a powerful Belgian media empire that understands its market’s every desire. He took the helm fresh out of college and built a powerhouse.

  • Issue #7
  • 5 min read
Battle of Flanders
Culture

African stations

Salim Amin is determined to launch A24, the first pan-African news channel. He follows in the footsteps of his father, the great news photographer Mo Amin, to report on Africa's successes and failures.

  • Issue #7
  • 6 min read
African stations

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