Avolta: Shaping the future of travel

A world of connections

For global travellers, time spent in transit is inevitable. Outstanding retail and food options are essential to elevating that experience. Across airports, motorways, cruises, railways and more, Avolta operates a portfolio of more than 1,000 brands, united by a single vision – and a single rewards scheme. Club Avolta is a tiered loyalty scheme that allows you to earn rewards and access exclusive discounts when you shop or dine in more than 5,000 locations across six continents. To join millions of fellow travellers today, simply download the Club Avolta app today and set up your free loyalty membership account.

Download the Club Avolta app – the first 200 downloads will be automatically upgraded to gold status

1
CAPTIVE AUDIENCE
Habits are changing

The nature of travel is changing with much of the journey existing in the inbetween spaces

A renewed appetite for travel is creating a captive audience at service stations and at airport lounges, where the average passenger spends 89 minutes after check-in. Understanding these new travel needs and demographics is key to delivering sustainable profits.

2
HYBRID OUTLETS
The perfect combination

Avolta offers a new experience for global travellers, combining retail and F&B in a single location

When the newly combined Dufry and Autogrill came together as Avolta in 2023, it sparked a travel-experience revolution. Avoiding siloed thinking, the company brings together F&B and retail in new hybrid locations, as well as providing a platform for more than 1,000 international and local brands from Hermès to Hudson Café.

3
DRIVEN BY DATA
Intelligence in action

Avolta leverages its global network to proactively improve its offering for travellers

Avolta’s Destination 2027 strategy prioritises consumer intelligence. More than just numbers, this data can establish new customer profiles, anticipate trends and improve everything from shop design to staff training – creating a more enjoyable experience for all.

4
GREATER INCENTIVES
Opportunity awaits

With Club Avolta, travellers can access a single platform of unparalleled benefits

Passengers can travel without realising that they’ve enjoyed Avolta’s service and hospitality at more than 5,100 outlets across 73 countries, including consumer-facing brands Dufry, Autogrill, Hudson Café, HMSHost and World Duty Free. With its network-spanning Club Avolta loyalty programme, Avolta knows exactly what travellers want.

5
EFFICIENT RETURNS
Always refining

A culture of continuous operational improvement will boost efficiency and profits across the globe

Avolta already enjoys an almost 20 per cent share of the growing combined airport travel retail and Food and Beverage market. With annual per-passenger spend set to increase by 1.5 to 2 per cent, that’s a substantial slice of the pie to reinvest in innovation and growth.

Q&A
Xavier Rossinyol
CEO, Avolta

Avolta’s Destination 2027 strategy is based on a data-driven approach. How will that enable you to stay ahead of market trends?
Avolta has 500 million customers every year so what defines us is the traveller. Our 360-degree view of the traveller is a first – we really know what travellers want and we are revolutionising the industry.

At first glance, there is no obvious overlap between Dufry and Autogrill customers. What are the benefits of pooling data?
We gain holistic insights into traveller behaviour. This integrated perspective allows us to identify patterns and preferences that were previously unseen. The benefits are significant. We can tailor our offerings more precisely, create hybrid concepts that seamlessly blend retail and dining, and personalise communications through initiatives like Club Avolta. Our aim is to put a smile on your face.

The 2027 strategy is keen to foster a culture of continuous operational improvement. As CEO, how do you set that tone in practice?
It starts with empowering our enthusiastic team of more than 76,000 colleagues worldwide. At Avolta, we embrace a bottom-up culture where ideas, feedback and initiatives originate from employees at all levels. If someone has a good idea, they can always come to me, and I will support them.

OUR WORLD

Avolta is strategically expanding its global reach via local partnerships and increased footprints in resilient markets. And by connecting outlets and incentivising via the Club Avolta programme, it is elevating the experience for billions of travellers.

1. NORTH AMERICA
Appetite for growth

With a presence in more than 100 airports, as well as 2,000 shops and restaurants, including Hudson, North America accounts for 32 per cent of Avolta’s net sales. Openings in 2024 include San Francisco, Vancouver and New York’s JFK International.

2. EUROPE
Where caffeine hits

Avolta’s second largest market is Italy. Almost 340 outlets include Hudson Café Milano, a first bookshop-café hybrid in Malpensa airport, and three Wascoffee Labs, with interiors made from recycled coffee grounds, as well as the iconic Autogrill stops.

3. AFRICA
Community support

Avolta operates 17 locations in Africa as well as supporting community projects, from partnering with water charity The One Foundation in East Africa to providing emergency relief after the earthquakes in Morocco.

4. ASIA
Local knowledge

Avolta identified that 80 per cent of China’s international travel stayed in the Asia-Pacific region. Expansion targeted local engagement, including Wuhan Tianhe airport where Avolta serves as master concessionaire of its new Terminal 2.

GLOBAL REACH
Avolta’s locations by continent

Africa
17

Asia
38

Australasia
5

Europe
647

North America & Caribbean
133

South America
46

Our strategy

Avolta’s strategy “Destination 2027” puts the traveler at the heart of everything Avolta does by providing a holistic travel experience (traveler centricity). The travel experience is hybrid in two ways: Avolta combines a) travel retail (duty free and duty paid goods such as perfumes, cosmetics, confectionary, tobacco, wine & spirits, luxury goods, books) and food & beverage (restaurants, cafés, bars etc. at airports, tourist sites, railway stations, motorways); b) Point of sale (shops, restaurants etc.) and digital offerings (incl. Club Avolta). We call this the hybrid revolution.