Jonathan McClory
Affairs
The soft parade
Which nations are the world's new superpowers of subtle influence? Monocle's fourth annual soft power survey takes the pulse of countries that look beyond military might to exert a more nuanced global authority.
Affairs
Soft central
Even Moscow now courts persuasion over coercion. Monocle's third annual Soft Power Survey ranks nations by charm, culture and clout — revealing who wields influence best, and who squanders it.
