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Mat Bet

Business

From workshop to world stage: The Ho Chi Minh City duo redefining ‘Made in Vietnam’

Joshua Breidenbach and Chí-An De Leo saw that building a creative scene on a regional level can help to catapult a country and its businesses towards international recognition. Here we visit their studio.

The Entrepreneurs #10
5 min read

From workshop to world stage: The Ho Chi Minh City duo redefining ‘Made in Vietnam’

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Issue #197 | October 2026

Cover of Monocle Magazine October 2026, issue 197

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