The art of collecting and why people do it
Three collectors throw light on their acquisitions, ranging from contemporary sculpture and pop art to works by young Indian artists.
Artwork in a gallery or a booth of a fair can look very different once you get it home. We meet two collectors in New Delhi and New York to find out what decisions go into the acquisition of pieces and how they live alongside their purchases, from gilded Renoir paintings to sculptures made from car doors and plasterboard. Meanwhile, in Tallinn, we hear from a pop art aficionado about why serious collectors shouldn’t overlook the sometimes misunderstood movement. All offer advice worth heeding, whether you’re a seasoned pro or just starting out.
The home curator
Valeria Napoleone
New York, USA
With its white walls and chevron parquet floors, the entrance hall of Valeria Napoleone’s Park Avenue apartment resembles a gallery. On display in the narrow space are two sculptures, both dating back to the late 1980s. Joan Wallace’s “The Frigidaire Painting (Like a Pariah)” is a refrigerator and video monitor sculpture, while Jessica Stockholder’s “The State of Things” consists of a car door, Sheetrock, wood, cloth and a light. Unlike the sorts of artwork that you might find in other people’s homes, which tend to blend in with their surroundings, these are impossible to ignore.
“Every piece in my collection surprises me,” says Napoleone, who has been buying pieces for the past 30 years. She focuses on the work of female artists and her collection is spread across her homes in London and New York. Some pieces are kept in storage; she periodically rotates the works on display. “When you change the installation, you change your relationship with the room, as well as the balance of the space,” she says.
Born in Italy to parents who furnished their home with antiques, Napoleone has always been fascinated by materiality. “When I started collecting in the mid-1990s I felt so engaged and so attracted to the work of artists who were using alternative materials,” she says, adding that the contemporary-art market has expanded enormously for younger creatives. “Back then, I could buy a major piece for a few thousand dollars,” she says. “Now the entry price is at least 10 times that.”
Napoleone has always bought what she loves. “I don’t look at art as an investment,” she says. “It’s my passion.” Within her otherwise neutral apartment are bold works such as Janet Olivia Henry’s blue and black Lego piece, displayed in a glass box, and Pae White’s Sunshine Chandelier that hangs in the dining room. “I love sculpture because it demands your attention,” she says. “It is not just a piece hanging on the wall. You have to acknowledge its presence.”
One of her top tips for collectors is to ensure that they have the right space to accommodate their treasures. Another is to have patience. “You need to train your eye by looking at different things. Learn what your taste is and buy only what you like.”
The talent spotter
Aparajita Jain
New Delhi, India
“How else do you understand humanity but through art?” asks Aparajita Jain, managing
director of Indian contemporary art gallery Nature Morte. “This room encompasses years of human existence.” She’s referring to the works surrounding us at her palatial New Delhi home. Among them is a gilded Renoir, an Alberto Giacometti sketch, a Picasso, a Degas bust, a mobile by Polish-German artist Alicja Kwade and contemporary art by Indian artists Thukral and Tagra. It’s a lot to take in but Jain says that the collection has helped her to understand herself better.
“I collect people’s ideas and their understanding of life, and hope that engaging with them will expand my horizons,” she says. Jain acquired much of the collection over the past decade but she has been buying pieces since she was 22 years old, encouraged by her grandmother, the matriarch of the Borosil glassware family. While she’s chosen much of the art here, her businessman husband, Gaurav, and, increasingly their daughter, Devashi, have picked recent purchases.
It’s a collector’s eye, she says, that makes her a successful gallerist and many of the artists who her gallery represents are also present in her personal collection. “Sagarika Sundaram’s mind is exceptional,” she says of an artist represented by Nature Morte. “I can’t think like her so I want to possess her work.” Jain’s career has been defined by her desire to promote young artists such as Sundaram. In 2005 she launched Seven Art gallery; in 2012 she started a non-profit that helped to launch Jaipur’s exceptional Sculpture Park. Six years later she created blockchain-based marketplace terrain.art, with the objective of being a bridge between younger South Asian artists and collectors in the West.
In 2025, though, she finds the Indian art market far more exciting. “I’ve been travelling extensively and find the mood in India is opposite to that in the West,” she says. “Western economies could be slipping into recession. In India we have a country that’s finally finding its voice, both in terms of aspirations and the quality of art being produced.” Is it time, then, for foreign galleries to set up shop in the country? “They will come eventually,” she says. “I’m sure of it.”
The pop art connoisseur
Linnar Viik
Tallinn, Estonia
Though Estonia wasn’t at the centre of the pop art movement, which emerged in the 1950s, Tallinn is now home to one of Europe’s largest museums dedicated to the genre. The PoCo Pop & Contemporary Art Museum showcases 340 artworks, including pieces by big hitters such as Roy Lichtenstein, Jean-Michel Basquiat and Jeff Koons. Here, its founder, Linnar Viik, tells us about the merits of buying pop art and shares some tips for prospective collectors.
Which are your favourite works in your collection?
My collection is extensive because I focus on the past, present and future of pop art. It includes several noteworthy pieces by famous people including Andy Warhol, Damien Hirst and Banksy but my favourite works are those in which an artist revisits one of their earlier pieces. For example, Estonian artist Raul Meel added new elements to “Singing Tree”, his 1970s “typewriter drawing”.
Do you have any tips for budding collectors who are interested in pop art?
The most important thing is to ensure that your collection makes you happy and speaks to you in some way. You should also have a specific place to display it. Pieces of pop art, like works from any movement, don’t belong in the cellar. I refuse to see art as an asset category that you collect for its monetary value. As a movement, pop art was born of the desire to make art more approachable and democratic. Following that ethos, I don’t think that budding collectors should focus all of their energies on looking for first-edition or limited-edition pieces.
Why should people collect pop art?
It’s so honest and courageous in how it reflects and interprets the world. It’s also an easy way to become an art collector because it’s widely available and affordable. It’s an art movement that speaks to people immediately, making it easier to approach. But the more that you collect, the more you will start to see the hidden layers and the deeper meanings in the artworks.
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