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Design/Architecture

A new sports hall in Australia, an exquisite chair from Sweden and a Q & A with the new director of the ECAL design school in Lausanne.

Writer

Don’t mention the d-word
Now everyone has ‘design’ in their job title, are we forgetting what it actually means?
By Hugo Macdonald

I met someone the other day who, with a straight face, introduced himself as a hair designer. “What is it that you design around hair?” I asked, wondering if he was a trichologist whiz kid, developing a cure for alopecia perhaps. But no, he replied with irritation that he cuts and styles hair and is essentially a hairdresser. He’s the latest in a long line of people who believe they’ve elevated what they do by adopting the word “design” into their title.

I’ve come across flower and food designers (florists and chefs) and – my favourite – an Information and Strategy Designer (analyst). It’s not just people, either. My bank offers savings plans “designed” for me. You can design your own lunch in a high-street food chain. Everything is being designed and staffed by designers. The world has suddenly become a very creative place. Except it hasn’t really – it’s just a fad to dress up everyday occupations with something that sounds more creative. My concern is that the more inappropriate the d-word’s adoption becomes, the harder it is for true designers to be heard above the din.

Design is a famously difficult discipline to define already. It’s not just making nice things or making things better or more beautiful, it’s not just solving problems and it’s not just discovering new things or processes, though it’s all of these and more. My favourite definition comes from Paola Antonelli, head of design at the New York MoMa: “Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need and beauty, to produce something the world didn’t know it was missing.” This, to me, does not include hairdressing or floristry, savings plans or lunch options, so my call goes out to anyone tempted: please give a damn about the guts and think twice before putting the d-word on your business card.


Lab report
Cambridge
LABORATORY


One in the bush
New South Wales
SPORTS HALL

Ferdinand chair by Åke Axelsson with oak frame and brown leather seat and back.
Into the fold

Sea and be seen
Istanbul
BOAT


Bestseller
Drumbo piggy bank
By Luigi Colani, 1963

German industrial designer Luigi Colani created this elephant “piggy bank” as a corporate gift for Dresdner Bank in 1963. Called Drumbo, it has become a rare find, worth more than the pennies it can hold.


Inside, outside, USA
US
BOOK


Into the fold
Sweden
CHAIR


OLD AND NEW

Office hotties
The Netherlands
DESK AND LAMP


Bright idea
Stockholm
CYCLING


Portrait of Alexis Georgacopoulos, director of ECAL design school in Lausanne.

Q&A

Alexis Georgacopoulos
Director, ECAL
Lausanne

Greece-born Georgacopoulos is the former head of the Industrial Design MA course at ECAL.

Why do you think you were chosen to take over as director at ECAL?
I knew the school well enough, as well as the people, institutions and companies around it. I have almost 10 years’ teaching experience. My optimism and – soon to be gone – youth were probably an asset, too…

What challenges do you face in the position?
Living up to former director Pierre Keller, who placed ECAL on the map, is one thing. But for me it’s not the most important. I would like to give students the best in art and design education, and prepare them to face the outside world. Also keeping teaching staff up-to-date and strengthening our relations with partners while finding new ones.

What do you hope to bring to the role?
In the last five years, art and design education has evolved. ECAL now needs to stay in tune and reinforce its role as a pace-setting school. We need to be more open to the outside world without losing the identity that makes our school different from so many others.

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