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How singer-turned-architect Yarinda Bunnag turned a passion project into a thriving studio

Thai creative Yarinda Bunnag has mastered the art of reinvention, from pop star to architect to Netflix star. Now living in Hua Hin, she’s charting new territories in design and creativity.

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Yarinda Bunnag, a Thai architect, actor and singer, swapped the big smoke of Bangkok for the quiet beach town of Hua Hin, a three-hour drive south, during the pandemic. The change of location has been a success but, when it comes to her career, the 44-year-old polymath has by no means settled down. “I enjoy the creative process of making things within a wide range of disciplines, from music to acting and architecture,” Bunnag tells Monocle, while sitting on a plastic patio chair looking out to sea.

In her latest Netflix show, Terror Tuesday, an eight-part horror series released in August 2024, Bunnag plays a haunted single mother. “I’m old enough now to accept the mum roles,” she says with a smile. It was the birth of her first child a decade ago that eventually ended her career as a recording artist: parenthood was incompatible with the songwriting process. Then, in 2018, Bunnag co-founded her own architecture studio, Imaginary Objects.

Bunnag’s varied career can be traced back to a teenage deal she cut with her parents. While doing internships in West End London theatres and submitting a demo tape to Thai record labels, she would also apply to university. If she was accepted by a prestigious name, she would enrol.

“At the time, I had no idea about architecture,” she says. Bunnag credits her father, a retired property developer, for suggesting architecture as a union of her many talents. Signed at 18 by a major label and accepted by an Ivy League university, she completed her first year of studies in upstate New York before taking a year out to go home and record, promote and tour her debut album, Yarinda. After returning to complete her undergraduate studies, she worked at several architecture practices in Bangkok while also releasing albums, lecturing at Thailand’s top university and completing a master’s degree at Harvard.

Six years after co-founding Imaginary Objects with Roberto Requejo Belette – who had just left architectural firm OMA for a teaching job in Hong Kong – the pair can afford to be picky and prefer to take on fun projects over large paychecks. Last year also saw a move into products. A commission from a social enterprise to design a moveable playground for several children’s festivals led to Kitblox, a series of interlocking foam blocks that can be assembled into a variety of structures. The “Made in Thailand” kits have been bought by schools, libraries and daycare centres across Bangkok. Another career to add to the CV? “I’m not a good salesman and we’ve never sold products before, so we are horrible at marketing,” she says. It seems that simply doing what makes her happy is paying off.
imaginaryobjects.co

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