Fashion
Why athletes make the best brand ambassadors
Keen to portray a sense of technical expertise and the pursuit of excellence, luxury fashion houses are increasingly turning to sportspeople.


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The Agenda
The stories you should be paying attention to – and the ones you might have missed.

Rise To The Challenge
From roomy bags for all your essentials to creaseproof fabrics, the art of dressing for a life on the move is hard to master. Let us point you in the right direction.

Sharp dressing at The Decorum
The Bangkok-based retailer and fashion label has been recognised as the top emerging fashion outpost in Monocle’s inaugural Retail Awards. We meet co-founder and creative director Sirapol Ridhiprasart to talk about dressing The Decorum…

Helsinki market-hall revival
To celebrate our inaugural Retail Awards, we head to a newly renovated food hall in Helsinki. From cheese and smoked fish to fresh pastries and locally grown vegetables, the Hakaniemi Market Hall is the…

Uniform approach
In an industry synonymous with fast, throwaway products, the rise (again) of workwear has come as a surprise to some. But there’s no denying the appeal of long-lasting clothing with simple, functional design.

Why traditional fashion thrives in Germany
Lederhosen and dirndls aren’t just donned for Oktoberfest in southern Germany; tracht has been experiencing a renaissance in recent years with many wearing these traditional clothes every day. Monocle Films travels across the region…

Shoemaking with Yohei Fukuda
Monocle Films visited the Tokyo studio of Yohei Fukuda, a master shoemaker who has been creating timeless pieces for decades. See behind the scenes at his studio and hear about his ethos in our…

Métiers d’art by Chanel
Chanel’s annual métiers d’art collection is an ode to craftsmanship and a tribute to the specialist ateliers with which the house works. We go behind the scenes to watch the creative process and witness…

Le19M: Chanel’s commitment to craftsmanship
Designed by French architect Rudy Ricciotti, Chanel’s new creative centre in Paris is dedicated to preserving traditional skills and nurturing opportunities for a new generation. We visit the specialist ateliers to witness the savoir-faire…

Tailoring’s youthful refit
They might not fit the archetype of the high-end tailor but a new generation of smart young outfitters are now at the cutting edge of bespoke menswear. We get the measure of four such…
