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The PuXuan Hotel and Spa from Urban Resort Concepts is poised to elevate hospitality in Beijing – following the standard set by its sister hotels The PuLi in Shanghai, The PuShang in Xiamen and The RuMa in Kuala Lumpur.

With the opening of The PuXuan Hotel and Spa near Beijing’s Forbidden City, URC is continuing to establish itself as a luminary name in luxury hospitality. As guests at The PuXuan take in the signature experience overlooking one of the world’s most significant historical sites, URC is preparing similar openings across the region. All the while it’s paying attention to the context of each location and creating contemporary interpretations of storied destinations.


Markus Engel

CEO, Urban Resort Concepts

Veteran hotelier Engel founded hotel management company URC with a small team drawn from a who’s who of luxury hotels.

What defines a URC luxury hotel?
We’ve focused on the origins of what makes a true luxury experience – that is where our hostmanship culture comes in.

What is ‘hostmanship’?
It’s based on empowerment. We want to make the guest experience intuitive, generous and simple.

How do Beijing and Shanghai compare?
Beijing’s more conservative so it’s more challenging in principle – but we’ve put together a game-changing product.


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  • The Briefing