It’s a crowded – and potentially profitable – space but do such tomes really teach us anything that we don’t already know? We take a look at 20 books (some old, some new; some serious, some less so) and summarise them in exactly 20 words.
Just as there is an art to making a deal (if we are to believe Donald) there is an art – or rather, a formula – to writing a business book. First there’s the cover: shouty, all caps and in all shades of primary optimism. Then the content, often kicked off with a confession. There’ll be practical take-aways (three, five or seven skills to apply right now) and references to the rigorous research that went into them. Crossovers into sport or ancient wisdoms should be expected. Sometimes their message may not feel that surprising. And yet many of these titles have been selling millions of copies for decades. Like the lucrative self-help market they resemble, they have a way to make us feel like we’re taking action. Sometimes though, they do teach us lessons – however straightforward. Our insight? The formula for success is a little harder to find.
Believe me. He knows smart words. He knows the best words. They are great words. Losers can’t make deals. Sad!
Here’s a fact: what you think you know is probably just preconception. Only pursue things that are supported by evidence.
You could read this massive and insightful tome about macro-economics but, really, what’s it going to teach you about “unicorns”?
“Stop copying other people!” said Paypal’s co-founder, writing a book full of examples and giving you practical advice to follow.
Disciplined leaders who hire disciplined people and face reality can be great – Collins isn’t just telling you, he’s got data.
Galvanise your staff by embracing tough feedback, delivering bad news in person and creating a corny catchphrase: be more bee.
So you want to found a tech start-up? You folk don’t have the best rep nowadays. Better listen to users.
Whoever told you what matters is when and where your business started, well, they were wrong. It’s always about why.
Be effective. Act professional. If you listen to Ferriss you could read this sentence 200 per cent faster than most.
Like everything else, grit can be developed. Don’t stop, never give up, hold your head high and reach the top.
Did you think courage was about bravado? Vulnerability matters more. All perfectionism and no generosity make Jack a dull boy.
The machines are coming: they can do your specialised, fiddly bits. All you have going for you is common sense.
No money? Not your fault. You just need to figure out you can figure out anything that needs figuring out.
Change is not about annihilating your former self. This book drops a different kind of bomb: baby steps transform lives.
Teams want to be loved. Talk to them about stuff that’s not work – it won’t cost you a trillion dollars.
You’d think a martial arts-inspired approach to business requires warmongering but the opposite is true: breathe in the Shaolin serenity.
Allocate budgets. Invest early. The reason you can’t save is also why you got fat: you kinda can’t be bothered.
Write your business hypothesis but don’t get too analytical: try it, test two options. Treat ’em lean, keep ’em keen.
Make people feel like it was their idea. Listen. Praise. Smile. Avoid rows. And, for God’s sake, remember their names.