Start fresh
Dreading weekend laundry is a thing of the past for New Yorkers thanks to a recently unveiled flagship shop from fabric-care mavens The Laundress. Opening its doors in Manhattan’s Soho, the crisp-white shop sells the entire product line – from its signature detergent to ironing water – developed by founders Gwen Whiting and Lindsey Boyd. “We finally have the ability to represent our extensive product collection in full, showcased for the first time at a retail level,” says Whiting. “It’s like a candy store of clean,” adds Boyd. The shop’s Ask The Laundress counter is equipped with a demo station so that customers can learn laundering techniques from the best, including de-pilling, hand-washing techniques and tough stain removal.