Buon viaggio
Just as Italy’s export market showed an impressive 11.4 per cent growth for the month of August compared to last year, the country’s PM has got his eyes set on boosting the uptake of another kind of Italian export: its language. Opening this year’s General State of the Italian Language conference in Florence, Matteo Renzi talked of his hopes of increasing the number of people across the world who are learning Italian (now 2.3 million). For a nation of 60 million that’s quite an impressive number – and further investment in opening language schools abroad could do wonders for the nation’s soft power. Yet work on language pride might still be needed at home: the PM wants international speakers to call Italian products by their mother-tongue name – it’s parmigiano, not parmesan, for example – but famously referring to his controversial labour reform as the anglicised “jobs act” and not riforma del lavoro hardly earned him full marks.