’Tis the season
This is a bad time for Brand South Korea. The country’s president, Park Geun-hye, is battling against impeachment, while its technology giant Samsung Electronics is still struggling with the fallout from the Galaxy Note 7 fiasco. Two decisions taken this week may help: first Samsung announced that it was considering splitting the company in two; then president Park addressed the nation and said that she was willing to step down. It’s possible that neither move will be enough, at least in the short-term. Samsung can hardly expect a bumper Christmas, while South Korea’s political troubles will not end even if Park resigns. But after weeks of bad publicity – and inertia at the top of both institutions – the country may finally be turning a corner.