Shopping
A new chapter?
It might seem unfathomable to shoppers in Europe and North America but until this week Australia has been living without online retail giant Amazon. The company’s soft launch for Black Friday is expected to see similar levels of success to what it experienced when it hit the UK and the US markets years ago. With the retail climate in Australia particularly slow right now, there is a fear that Amazon’s low prices will be devastating for smaller retailers and tired department stores. Yet Amazon’s delay in moving into the marketplace here also speaks to a long-time Australian affinity for actual shops. Key shopping districts such as Brisbane’s James Street attract huge weekend crowds thanks to smart tenant mixes and sunny Aussie service. And while Amazon will pose a challenge to those retailers that have long rested on their laurels, we think the brands that continue to innovate will have less to worry about than the naysayers suggest.