Fashion
Swap shop
The fashion-show format is in a state of flux and this past week two European players unveiled their new game-plans. Balenciaga intends to follow the cost-conscious lead of many other brands by combining its men’s and women’s shows. More interestingly, Acne Studios has decided to swap Paris Fashion Week for Couture Week, which also takes place in the French capital. Although the Swedish label will not be on the official schedule (the platform is usually reserved for fashion houses that create ornate bespoke designs) it joins a growing number of ready-to-wear brands that are showing at the same time as the high-luxury couture. The strategy could be a good fit. The January event occurs two months earlier than the ready-to-wear shows in March so brands can get their latest designs on the shelves when shoppers are stuffed with Christmas cash and in need of some retail therapy.