Fashion
Hot dogs
Is doggy couture the next frontier for luxury brands? This month Moncler launched “Mondog”: a capsule collection of puffer vests for pooches designed in collaboration with pet brand Poldo Dog Couture (and modelled on a French-bulldog mannequin, naturally). The move follows a similar collection by Ralph Lauren and collars by Ermenegildo Zegna and it makes sense. Luxury brands want to court younger buyers and, right now, people are spending more on their furry friends. Research firm Mintel revealed that the younger cohort spend more on pets than any other demographic, which is attributed to the fact that they are having children later in life so have more time and money to spend on their furry friends. Brands have long spoken about conjuring a universe to buy into; now that universe contains collars and kennels as well as dresses and shoes.