Opinion / Josh Fehnert
Read it and reap
Seeing as the world's biggest meeting of press and print is in full flow at the Frankfurt Book Fair (until Sunday), it’s a good time to assess the fast-changing industry. The authors, agents and publishers, and those in the ascendant audiobook game, who are attending the fair are positive but it’s the retailers who need help writing the next chapter. Enter James Daunt, the British businessman whose chain of London shops proves that pushing print is still possible – nay, profitable. Having turned around UK firm Waterstones he has set his sights on reviving the lacklustre sales at US bookseller Barnes & Noble, where he’s now CEO.
We caught up with Daunt in New York to ask him how to go about leading a turnaround. His tips? Empower booksellers, stock what people want, create a space that’s inviting to linger in, sweat about the details (the space between the shelves as well as the display itself) and ditch the dross: cheap fridge magnets and gimmickry don’t work.
But that’s just the dust-jacket version; for the unabridged interview, dive under the covers of our November issue, which just hit shelves. Bookshops, it seems, can still aspire to top the bestsellers list.