Opener / Andrew Tuck
Talk of Turin
Last weekend was spent in Turin. A very soggy Turin. Low-slung clouds smudged the view and the rain was as persistent as a debt collector. But to hell with the weather – what a nice city Turin is. And one at odds with its reputation. Turin is always cast as a grim industrial outpost; somewhere, you imagine, that has smokestacks and mineshafts to be found in the heart of the city. But the home of Fiat and Lavazza, Pininfarina and Superga – yes, this is an industrial city – is also handsome, cultured and packed with great architecture and numerous universities. And, with about 880,000 people, it’s right-sized. It’s of a scale that does an interesting thing. People have a passion for the place they call home but also an outward modesty – “You like it here? Really?”
I was in town because I was giving a talk at Utopian Hours, an event run by Torino Stratosferica and – more importantly – Luca Ballarini and Giacomo Biraghi, two bearded passionate city enthusiasts who look like brothers but insist that they are not.
Perhaps I hadn’t quite focused on all the details before I arrived: when I asked Luca some time ago how many people were coming, he definitely said, “We have 50 guests.” It turns out that what he and I class as “guests” is a different thing. He meant speakers; I meant in the audience. It soon transpired that this was less a conference, more a festival. They had 4,000 people registered and many more just turned up on the day of the event, which was held at the gleaming Lavazza HQ. At least I had until Sunday evening for my slot; time to make any quick changes to the presentation – or dash back to the airport.
I am lucky to be invited to speak at, and moderate, events (Monocle’s included, of course, where I often appear as part of the Brûlé & Tuck double act). And most times I am happy with the outcome. But sometimes I can feel the nerves, especially before I start. So I have learned how to increase my chances of success: handheld mic not a Madonna headset, find a few warm faces in the audience and never look twice at the guy texting, wear nice socks, never use notes, slow down and remember that everyone is on your side – they want to have a good time too.
And I have also come to realise that super polished Ted Talk-style speakers are a bit annoying. The talks that I remember are where people are happy to show a little vulnerability or humility; where they have a personal experience that they can share in simple words; when their slideshows or films feel chosen to illuminate not brag; where they allow their passion off the leash; where they don’t pretend to be a saviour, just a witness; where they make you laugh once or twice; where they take their time but keep it succinct; where there’s a story arc and also a belief that this is their chance to shift your vision by a degree and change your outlook. If I can steal an ounce of these people’s skills then I know it should be OK.
On the Saturday afternoon, Patrik Gustavsson, managing director of Fonden Amager Bakke, talked about pulling together the team that built Copenhill, the new Big architects waste-to-energy plant in Copenhagen with a ski slope on its roof. Elsewhere, Jan Rudkiewicz of design agency Werklig unpacked the making of a city brand for Helsinki, Bethan Harris explained her work with The Loneliness Lab and Matus Vallo, mayor of Bratislava, told the unlikely story of how he became the guy in charge. All were great, no-hype performances; just honest stories well told.
By the time my slot came, a support network had developed among the speakers and so standing up in front of 350 people was less daunting. But the other thing that made you feel that this was going to be OK was Turin. It turned out there was no guy in the audience texting (let alone someone having a nap – that’s happened) and a lot of warm faces, including many engaged students. I didn’t do a mic drop at the end of my session but did leave the stage smiling and might have had a drink or three. They were all locally made, mind; I simply wanted to add my support to this industrial city.