Who said that the next generation isn’t interested in print? Italian magazine Internazionale – a wonderful weekly that collects and translates the best stories from the international press – is moving ahead with a title aimed specifically at younger readers. Following a couple of trial specials, Internazionale Kids launched as a monthly this October; its second issue is on newsstands now.
Other countries have already woken up to the potential of smart kids’ mags; in Germany, both Suddeutsche Zeitung and Die Zeit have their own nippers’ versions in the form of their Kinder weekend insert and Leo, respectively. Internazionale Kids, like its parent magazine, syndicates stories from other publications: it can only exist thanks to an established transnational network of excellent childhood titles. What’s more, this new generation of mags doesn’t talk down to the young ones and doesn’t try to catch their attention with gimmicks or plastic toys.
Pick up the latest copy and you’ll be pleased to find that what’s setting the agenda in our children’s world is much the same as what’s of interest to the grown-ups: there’s everything from climate change to the Hong Kong-Beijing stand-off. The readers of the future are much more clued up than we think.