Opinion / Venetia Rainey
Shop smarter
You’ve probably seen the social media posts by now. The banners on the websites are hard to miss. And I know you’ve been getting the emails. That’s right: Black Friday is nearly upon us. Once a strictly American affair timed to kick off the Christmas retail period post-Thanksgiving, this annual shopping extravaganza has gone international, inspiring discounts and rival events (see Alibaba’s Singles Day earlier this month) around the world. I love a sale as much as the next person but is this feverish orgy of impulsive consumerism really what we want?
For starters it’s bad for physical retail. These days, in contrast to its original aim of boosting footfall in shops, people are increasingly migrating online for the best bargains, not to mention shorter queues for the checkout. Nearly two thirds of US consumers are planning to avoid the high street this year, whether to shop via websites or not at all, according to a report by customer-experience firm Genesys. Further, the big winners are usually the large companies. The majority of Black Friday spending in the UK last year was online, with Amazon emerging as the top performer, according to GlobalData retail analysts. There’s also the impact on the environment of all those deliveries and returns – some 30 per cent of goods bought online are sent back – and the frenzied grabbiness of buying the item that you, your partner or your dog never really wanted. The whole thing leaves a nasty taste in the mouth.
This year, how about putting a sense of occasion and purpose back into your festive shop by ditching Black Friday and making time to check out your local high street’s seasonal offerings. Oh, did I mention that Monocle is doing its annual Christmas market in [Zürich(https://monocle.com/events/the-monocle-christmas-market-in-zuerich-2019)] and then [London(https://monocle.com/events/the-monocle-christmas-market-in-london-2019)]? We’ll see you there.