Opinion / Venetia Rainey
Clear vision
Have you heard of Max Schrems? Don’t worry if you haven’t – you’re not alone – but he is worth knowing about. This under-the-radar Austrian law student is currently on the frontline of a major legal battle with Facebook that could redefine Big Tech’s approach to privacy and affect hundreds of thousands of companies ranging from banks to carmakers.
Schrems (pictured) has been a privacy activist for most of his twenties. It began when, aged 23, he requested his digital footprint from the social-media giant for a university paper and was shocked by what he received: everything he had ever “liked”, all of his private messages and more. Since then he has successfully brought down a widely used international data-transfer system called Safe Harbour and set up None of Your Business, a nonprofit that makes it easier for ordinary citizens to pursue privacy lawsuits. Tomorrow will see a crucial advisory ruling at Europe’s top court as part of his current battle with Facebook over its use of so-called standard contractual clauses, which enable transfers of personal data to non-EU countries and are worth billions of dollars to a vast range of companies.
Beyond the wide-reaching business and privacy implications, there’s another reason all of this matters. In general, most of us just say yes to the T&Cs, assuming that we’re powerless to get a better deal. But civil society activists such as Schrems show that it need not be this way. From grappling with Brexit in the UK to protesting corruption on the streets of Lebanon, fairness and transparency are worth fighting for – no matter how powerful or intransigent your opponent might seem.