Opinion / Nolan Giles
Mutt down to size
As Monocle’s Nic Monisse and I roamed along the busy streets and tight lanes connecting the many events at Milano Design City (which wraps up this weekend), we spotted an unexpected emerging trend: big dogs. These large fluffy beasts cut dashing figures, alongside their well-appointed owners, across the city’s picturesque strada, yet it did feel a little counterintuitive. After all, aren’t the apartments tiny in central Milan? Where are the parks that are large enough to let these hounds get a good run? We soon learned that we weren’t the only ones asking these questions – the Commune de Milano has launched a campaign to combat the trend for people purchasing pets that are a little too large for the urban environment.
Thankfully, rather than victimising these poor pooches, the council is doing it with typical Milanese flair and humour. “Use your head to choose the friend that fits both you and your city” is the tagline stamped onto posters and social-media posts. But the best part is the image of a chic lady walking a huge hippopotamus past the Duomo. In 2020, when rules are being coldly cast on us at a ridiculous rate, sending a message that raises awareness and a smile at the same time is a welcome approach.