THE FASTER LANE / TYLER BRÛLÉ
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In a gentler, friendlier world I’d be much happier if you were reading this column on a crisp stretch of newsprint rather than a backlit screen. While I’m all for convenience and speed, wouldn’t it be an altogether more elegant start to your Sunday if you could spread out a sharply designed front page across the breakfast table or crack it into position while enjoying the sunshine at your favourite café? Over the past few years, Monocle has experimented with various newspaper formats and frequencies including Alpino, Mediterraneo and other seasonal outings. We’ve done luxurious, sheet-fed tabloids and multi-section Berliner-format editions, and along the way we have found dedicated fans who’ve asked us to, for example, produce a global weekend newspaper or swap the main monthly magazine for a slimmed weekly.
For the moment, such ventures aren’t in the 2021 editorial plan but a conversation with someone in the business of news distribution last week got me thinking about an opportunity that might present itself sooner rather than later. “I’m not sure how much longer there’ll be pan-European English-language newspapers on the weekend,” he said in a somewhat deflated tone. “Weekday papers have already disappeared from many markets across the continent and I could see one of the two weekend publications shutter its remaining European print operations over the coming year.”
“That’s surprising,” I countered. “I’ve noticed that Saturday and Sunday newspaper sales have actually increased significantly at our kiosk in Zürich over the past nine months. It also strikes me that plenty of people want to get away from their screens and dive into a newspaper on a weekend.”
“I agree,” he said. “And while we have seen some sales lifts, there’s a view that we can no longer make this work.”
I hung up from our call feeling thoroughly depressed. Could it really be the case that newspaper racks would soon be missing such important daily journals?
Not long later my mood took a turn. If this was soon to be decided in a board meeting in a far-off city, did it offer the possibility to fill a gap? And if so, what form might such a title take? Subsequently it will come as no surprise that my office is now filled with paper samples, layouts, dummy mastheads and the other trimmings required to get a sharper view of what shape a new weekly might take – and how it might be distributed to eager readers.
At the time of tapping out this column (Saturday, midday, Central European Time) we’ve landed on a format that we think just might work and also reach letterboxes (yes, physical ones) in a timely manner. It’s a little experiment that will hopefully lead to bigger things and from Monday we’ll start pulling together the debut edition.
We didn’t start the year thinking we’d be launching a thick glossy like Konfekt (the debut edition touched down from Hamburg yesterday; you can order your copy here or find it on newsstands from 9 December) or taking a weekend edition into print format but that’s what happens when you find openings in the market and have a supportive, hungry readership. From next week, you’ll be able to order a special holiday edition of this new bulletin – delivered to most territories served by reliable postal services. More soon.