THE FASTER LANE / TYLER BRÛLÉ
Leading questions
We start this Sunday with a thank you to all who found the time to place fingers on keyboards over the past week and tap out a few lines about the importance of journalism, the benefits of sensible radio before bedtime, the delights of fine illustration and everything else you enjoy about Monocle. After a tough year on so many fronts, it’s rewarding to hear stories from our audience about the role we play in their day, week or month. Having just put the finishing touches to a rough 2021 editorial plan, I can promise that there’s more to come in the form of new books, sharp radio shows and a lineup of mini summits and conferences.
You’ll hear more about these projects and a few more over the coming weeks once we’re back at our desks with, we hope, a tighter grip on how 2021 is going to unfold. But first, it’s time for that big Boxing Day trek, so let’s pull on the long johns, Rohner socks, Adidas Terrex shoes, Descente windbreaker and other basics because I’m on a mission to find some butter for my mom and some good leadership too.
You would think a daily dairy staple and smart leadership would be easy to find in a wealthy Alpine country like Switzerland but as we near the year’s end both are in very short supply. This wasn’t always the case. As recently as Christmas Eve butter was readily available and up until early October the Swiss were forging their own “middle way” in dealing with the pandemic. Then it all changed – fast. The steady, pragmatic, pro-individual-freedom approach combined with understandable, proportionate regulations had so far kept most of the country on side. Then as numbers started to increase across Europe, the Swiss tried to balance their open-society, unstressed-healthcare model and for a couple of weeks it looked like it might work until the neighbours started to impose various lockdown measures and Switzerland suddenly looked a little out of step. Leaders in Berlin and Vienna started commenting that the Swiss approach was almost as reckless as Sweden’s and then came cross-border spats about open or closed slopes and who has the right to ski. It seems that at a certain point, external pressures, infighting and threats to the sacrosanct ski season were too much for the cantons and Federal Council to deal with, and the country lost its nerve. Clear, comprehensible and well-timed communications came to a grinding halt and soon the biggest stories were a national outcry about bakery opening hours and what constitutes a takeaway versus a grocery service, a discussion which brings us somewhat messily to those elusive blocks of butter.
As things currently stand in (most of) Switzerland, you can shop in all stores six days a week up till 19.00 while restaurants and cafés are shuttered for all but takeaway or delivery. Even at the best of times Sunday shopping is tricky in Switzerland but the country has managed to engineer a way for kiosks and family-owned corner shops to be open while also allowing national rail operator SBB to turn its main rail hubs into seven-day-a-week shopping malls.
Thus far, Sunday retail has been untouched. But recent measures called for everything to be shut on Sundays and public holidays in order to cut down on contact and keep people at home. What a concept! With restaurants closed and everyone forced to eat at home food retailers are busier than ever as the trading hours are reduced by up to four hours a day and everyone is scrambling to shop. Instead of spreading out the traffic across these weeks where cooking and entertaining are at a high point the government has created bottlenecks and a crush of contacts at checkout, eroding well-earned trust from the public in the process. In the case of this columnist’s kitchen, even the best-stocked fridge cannot support the odd menu mishap and three days without access to butter is a long wait. Fortunately, some clever farmers have been doing a brisk business installing vending machines stocked with Alpine essentials, so today’s walk involved a mercy mission for the last three sticks of butter to make a fresh batch of Estonian kringel.
One year on we know much more about this virus but over the coming months I’m keen to see what kind of scrubdown governments will engage in to not only avert such a crisis but also deal with similar outbreaks. Have we witnessed original, inspired governance or has it all been herd-style leadership over herd immunity? At this point would it not have been cheaper to fly all vulnerable Scandinavians to the Canary Islands for the winter?
Given that we now have a clear picture of mortality patterns, could tiny Switzerland not have organised itself around a shopping and dining schedule that allowed those at risk to consume during special hours while allowing the rest of the economy to tick along? And then there are those leaders who have built policies around aiming for zero cases but have imprisoned their citizens within their own borders in the process – how do you reopen to the world? All questions to be considered over coffee and a few slices of mom’s kringel. Until next week, happy New Year from all of us at Monocle.