Opinion / Tom Edwards
Perfect 10
Monocle 24 is 10 years old this week. As well as a special Monocle Media Summit (and knees-up) in London later today, we are marking the first decade on air with a suite of special programmes, highlights and documentaries looking back at the story of how it all started, the early days and the blossoming of the station. So how did we get here?
Ten years ago, the media conversation was dominated by the challenge and opportunity posed by digital formats to established print brands. Monocle’s editors were more interested in truly amplifying their voice, rather than the compromise of manipulating a magazine until it fitted a screen but lost some of its lustre. Since they had already been producing a whip-smart weekly podcast for the previous couple of years, they reasoned, why not go right ahead and launch a full-service, seven-days-a-week, 24-hours-a-day radio station before the year is out?
Mission Monocle 24 was accomplished on 17 October 2011, albeit with some hair-raising moments, many sleepless nights and a litany of nerve-jangling technical leaps of faith along the way. Central to its success over the ensuing years, along with the unparalleled editorial offering and steady stream of innovations, has been the relationships that the station has built with its partners: a family of premium brands that recognised the importance of great storytelling, setting the right tone and the relentless pursuit of opportunity.
The final piece of the puzzle is the most important of all: our listeners, worldwide, many of whom have been with us from the very first second on air. Where are we taking them next? Well, tune in to Monocle 24 now and join us for the next stage in an amazing journey. Here’s to the next 10 years.
Tom Edwards is Monocle’s head of radio. Tune in to a special broadcast of today’s edition of ‘The Monocle Daily’ from The Monocle Media Summit (tickets still available here) and further coverage on tomorrow’s edition of ‘The Globalist’ on Monocle 24.