Opinion / Nolan Giles
Drawn together
What a pleasure it must be to be a designer in Portugal. At our launch of The Monocle Book of Entrepreneurs in Lisbon last week, we were introduced to a cast of creative talents who enjoy an enviable access to nearby manufacturing. It’s safe to say that there are few places in the world where a designer can draw up a concept, hop into their car and simply drive to a world-class carpenter, ceramicist, basket-weaver or glass-blower whose company can bring their ideas to life. These are just a few of the many skills that are readily available in a nation that’s also globally renowned for its fashion-manufacturing industry.
Being close to makers here means that designers can think about projects such as restaurant fit-outs and furnishings for hotel developments in a more creative way. In doing so, they’re defining a more sensitive concept of modern luxury, in which the premium experience is about placing customers in surroundings that offer a true taste of Portugal. Designers here can apply marble that was quarried in Alentejo to sleek bar-tops and commission finely crafted bed linen from Guimarães.
Yet, while the product output is of a high quality, there’s little that is pretentious about Portuguese design and manufacturing. For the large part, making in Portugal is pretty cost-effective – much like living there. It’s for all these reasons (and maybe the good weather) that enterprising designers from all over the world will, and should, continue to flock to Portugal to further their practice.