Column / Fernando Augusto Pacheco
Good clean fun
For a telenovela aficionado like me, leaving Brazil wasn’t easy. Watching the country’s scandalous soap operas has always been difficult in the UK: a choice between grainy Youtube clips, DVDs posted from home or expensive, byzantine subscription services. That is until last week, when Brazil’s largest streamer, Globoplay, finally launched in Europe and Canada.
Alongside more than 20 million Brazilian subscribers, I now have access to TV Globo, which shows all of the most popular soap operas, and 10 other channels from the group featuring not only drama but also documentaries, comedy and Brazilian music programmes.
This most recent international expansion follows a launch in the US last year, meaning that Globoplay has grown exponentially since it appeared in 2015. Profits increased by 68 per cent in the second quarter of this year. The company is Brazil’s largest streaming service and was forced to step up its game after Netflix began making serious inroads into its home market, with the American giant even poaching well-known telenovela actors.
But I’ll leave the real-life ratings drama to them, as for now I’m more than content with full access to my favourite soaps and programmes. The archive is a particular treat, from the iconic Tieta to Vale Tudo, one of the most visually arresting soaps of all time and a superb whodunnit. In the 1980s, Brazil didn’t care about JR. Instead, the whole country stopped to ask, “Who killed Odete Roitman?” Want a more current recommendation? The second series of Verdades Secretas (pictured) premiered yesterday and all I can say is that if the one-minute teaser with a Blondie soundtrack was anything to go by, it’s even more over-the-top than the first.